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Aquafresh White Trays

New Aquafresh White Trays put their money where her mouth is. The latest innovation in tooth whitening, Aquafresh White Trays, is inviting consumers to visit www.HowMuchIsThisSmileWorth.com and guess the celebrity smile. Lloyd’s of London will be insuring the winning smile through an exclusive policy.

One hundred winners will receive their own box of Aquafresh White Trays, Aquafresh White & Shine toothpaste and a white t-shirt.

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